coca cola life norway lofoten reine

Introducing: Sørvågen Spellemannslag

What’s a party without an accordion?! Okay, so you might have trouble remembering the name, but when you hear Sørvågen Spellemannslag band play, you won’t forget their music! With such a distinctive sound, we thought it was only right to invite the band to perform at the Coca-Cola life launch party today.

It’s hard to imagine the sound of the accordion creeping into the music of The Beatles or the Sex Pistols, but that’s how Sven Asbjørn Korneliussen learned to play the accordion. He took their music and made it his own. Genius! Sven founded Sørvågen Spellemannslag in 1978 – years after he fell in love with music when watching silent movies accompanied by live music. We can’t wait for the band to get their swing on when they perform live at the launch.

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.

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coca cola life reine lofoten norway

Final preparations

We couldn’t resist pinning just one more banner onto the side of another classic Norwegian hut. That’s the last one. We promise! We’ve become quite accustomed to these cute little places while we’ve been here; just like the locals, they’re so charming! Now we’re off to the Coop store to wrap things up before the official launch at 12pm.

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.

coca cola life reine lofoten norway

Seaside Soccer

We gave it our best shot, but they whipped us good! Tonight the “Coca-Cola Old Boys” and a group of locals pitched themselves against Reine I.L U16. Yeah, the kids! It was a great turnout and we really dug deep, but there just wasn’t enough gas in the tank. We lost 7-1. Despite the embarrassment, it was a fantastic game and a great warm up to the big launch tomorrow.
coca cola life reine lofoten norway

We’re getting used to the temperature over here and the wind really wakes you up but we have to admit we were taken aback when the local team turned up bare kneed! Good thing there were home-baked cakes being served on the sideline. We’ve been blown away (literally, it’s blowing 13 mp/h here) by the hospitality here in Reine and with the launch fast approaching we’ve been incredibly lucky to experience such a warm welcoming community.

coca cola life reine lofoten norway

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.

coca cola life reine launch lofoten norway

No billboards around

Saturday is just around the corner and things are really moving! We’ve been busy attaching Coca-Cola life banners to hotspots around town. We weren’t kidding when we said this place was small; we’ve just about found enough space to hang them!  

coca cola life reine launch lofoten norway

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.

Introducing: The Wa Wa Whiteys

coca cola life launch reine lofoten norway

Tomas and his band the Wa Wa Whiteys are playing tomorrow on the official Norwegian Coca-Cola life launch in Reine, Lofoten. Trust us, you don’t want to miss this!

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.

coca cola life lofoten norway launch

Taking in the scenery

A local resident stopped by to take in the sights today. She watched us attach this beast to the side of this cute little house one of the neighbours were kind enough to lend us. You wouldn’t think that anyone living around here would be so fascinated with a banner, when you’ve got such stunning mountains in your back yard!

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.

coca cola life bringen blomster coffee house

Black as midnight on a moonless night

Just because this place is tiny, doesn’t mean you can’t get a great cup of Joe around here! This is Synnøve, the owner of Bringen Blomster & Coffee Bar, the only coffee shop in town. We like our coffee black as midnight on a moonless night. She shared a “moment” with one of our girls when we stopped by for refreshment. She told us that her customers haven’t stopped talking about our visit.  Everyone seems to be pumped for Saturday’s launch.

Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.