Finally it’s here! After a fantastic week of preparations we’ve officially launched Coca-Cola life in Norway. The scene couldn’t be more fitting; a combination of good old party vibes with breathtaking Norwegian scenery. Tasting of the newest addition to the Coca-Cola family is underway and the initial response is fantastic! Although, we are completely drenched in snow. Good times! We’ll post pictures as soon as we have them.
Coca-Cola life is available in stores across Norway from week 6.
Coca-Cola life is coming to Norway 24th January, and the launch will be celebrated in one of the smallest and most beautiful places in the world: at Reine in Lofoten. The 307 villagers will be the first in Norway to taste the new addition to the Coca-Cola family. This blog documents our launch preparations.